Advertisement Analysis

                                                        Sunquick Advertisement

1. Introduction

             The beverage industry in Sri Lanka. Sunquick is one of the company and brand in Sri Lankan beverage industry. Sunquick Lanka (private) limited is the leading manufacture of fruit based concentrated drink products and it was available in Sri Lanka market from year 1978. Sunquick Lanka (private) limited is a JV company of CO-RO A/S Denmark and C.W. Mackie PLC in Sri Lanka.

             An advertising campaign is a specifically designed strategy that is carried out across different medium in order to achieve desired results such as increased brand awareness, increased advertising campaign using several social media channels. ''Squickuick- Kaputu Sasthare'' is one of the television advertisements of sunquick company. It is one of marketing campaign they mainly focused television audience.

2. Purpose  

          The general purpose of this study to understand the effect of the advertising strategies implemented in the recent past by the client/ SME brand, on consumer  purchase intention.

3. Visual Elements

                      Color Palette, Bright, Vibrant colors (usually oranges, yellow, or greens) are often used to reflect the fruit flavors of sunquick drinks. This appeals to viewers by conveying freshness and energy.

                       Imagery, Fruit imagery, such as oranges or tropical fruits, is often used to suggest natural, high quality ingredients. The focus on fruits emphasizes health and nutrition, appealing to families and health conscious consumers.

4. Target Audience

                       Sunquick's advertisements typically target families, especially parents looking for a refreshing, a healthy drink for their children. There is often a focus on family moments or health conscious messages.

                       They also appeal to the general population who enjoy fruit based beverages, promoting Sunquick as a source of refreshment that's natural and revitalizing.

5. Cultural Sensitivity

                 Advertisements for sunquick in different regions may adapt to local cultures. for instance, ads in tropical regions might emphasize freshness in hot climates, while those in other regions could highlight different aspects like the products convenience or health benefits.

6. Camera angles in this advertisement

•  Close up

       Focus on a character's facial expressions or key objects.

        A close up can be used to capture the protagonist's emotion, reactions or even exaggerate a comic or dramatic element. in a satirical ad, close up might be used to enhance humor by highlighting exaggerated facial expressions or important symbolic objects related to the satire.  

• Medium Shot

    Show the characters from the waist up, balancing between the background and the characters.

    This shot allows the viewer to focus on both the character and their surroundings. in an ad, it helps convey body language and gestures, which are crucial for delivering a satirical or humorous narrative.

     

• Long Shot

                  Shows the entire scene or character from head to toe, usually capturing more of the background.

                   A wide shot can emphasize the scale of the setting, or it can show multiple characters interacting in a space. in satire, this shot can be used to show humorous situations where characters are positioned awkwardly in relation to one another.

• Low Angle

             Shot from below, looking up at the subject.

                  Makes a character appear more powerful or intimidating. in satire this can be used ironically, making a character look grand or imposing when the narrative is suggesting the opposite.

• High Angle

                   Shot from above, looking down at the subject.

                   Makes the character appear smaller or vulnerable. This can be effective in a comedic ad to make a character appear weak or out of control in a ridiculous situation.

                                     

                         However, Sunquick advertisements rely on visual vibrancy, emotional connections, and health conscious messaging to attract families and individuals looking for a tasty, refreshing drink. The imagery of fruits and family gatherings is central, while the tone is cheerful, aiming to evoke a sense of rejuvenation.

• This sunquick commercial have some of the themes,
• Share the Love
• Gedara bona beema eka
• Strengthening Unforgettable Bonds in Life... The Art of Gifting.